Blog

You are making progress, but some days it won’t feel like it. These are some thoughts ignited by my honest struggle as a purpose-driven, earth conscious business owner. Note before you begin: take your time reading. If you start to feel overwhelmed, please come back later to get the full message or skip ahead to “Reminders”. The intention of this post is not to discourage, but to inspire and encourage you forward on your journey towards a more sustainable business and world.

As told by a regretful business owner / designer who learned the hard way.

In a world where people seem to be longing for authenticity, don't be afraid to be stay true to yourself.

Of course there is no one like YOU! Don’t let that go to your head when you are setting the foundation for your brand. It’s easy to be fooled into thinking that there is no overlap between your target audience and those of another business. Read more to learn how to identify your business competition and learn about shifting your mindset around the idea of competition.

You might be asking yourself—what is a logo family and why might I need one? Let’s walk through 3 reasons to expand your brand assets to create a logo family.

This post was inspired by recent conversations and reflections with my dear friend Angela from Angela Ellison Creative who went through a major rebrand at the start of the year. Her rebrand was one of my favorite branding projects to date—we both are in love with how her visual identity turned out and, as her designer, I could not be more proud of how well she is transforming all her brand touch points. Knowing when to rebrand is really tricky, this guide might help you make the right choice for you and your business.