Blog
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You’re likely familiar with the words if you spend time in the business world, but do you understand them? Hopefully you can get some clarity on these two terms after reading through this post.
What happens when a creative process, one that once took days, weeks, months, YEARS, is now compressed into one click of a button? What is lost in the pursuit of convenience, speed, and affordability?
And what might the spread of AI-generated content might mean for the future of news and research.
A reference guide to understand the language I use and the deliverables we can create together. Carefully crafted list of simplified definitions for words I use on a daily basis as a creative designer. They are familiar to me, but I understand that they might be new to you. I am constantly adding to this list as I have conversations with clients and associates.
Reminders for fellow eco-entrepreneurs and purpose driven brands who might be feeling the weight of the climate crisis on their shoulders. Click for some encouragement and inspiration to continue towards your daring mission!
There are so many challenges when it comes to selecting the best platform for your business, building a website, and making sure everything is accessible. I certainly learned a lot during both builds, but I would have rather made the right choice for me the first time around. Click to learn about my rough website building process to help you avoid a few headaches.
In this end of summer season, I’ve been thinking about times of change. The once blooming flowers are dropping to the ground, gardens are full of abundance, and surrounding colors in nature are starting to shift. Life has many twists and turns—it’s easy to get lost along the way. Today Angela and I will be sharing some of our entrepreneurial and life experiences that have pushed us to explore something new.
Tempting as it may be to mimic along when we see a cool trend, this may not be the best thing for our business. Our tastes change over time, so it’s natural to want to change things up accordingly. That’s why it’s important to create a brand rooted in strategy. When we know our ideal client / customer, we can ensure our brand continues to reflect their interests. In a world where people seem to be longing for authenticity, don't be afraid to be stay true to yourself.
Of course there is no one like YOU! Don’t let that go to your head when you are setting the foundation for your brand. It’s easy to be fooled into thinking that there is no overlap between your target audience and those of another business. Read more to learn how to identify your business competition and learn about shifting your mindset around the idea of competition.
You might be asking yourself—what is a logo family and why might I need one? Let’s walk through 3 reasons to expand your brand assets to create a logo family.
This post was inspired by recent conversations and reflections with my dear friend Angela from Angela Ellison Creative who went through a major rebrand at the start of the year. Her rebrand was one of my favorite branding projects to date—we both are in love with how her visual identity turned out and, as her designer, I could not be more proud of how well she is transforming all her brand touch points. Knowing when to rebrand is really tricky, this guide might help you make the right choice for you and your business.
