Creative branding for purpose driven entrepreneurs

Brand Strategy

Visual Identity

Copywriting

Extra Brand Assets

Friendly and calming branding for an intuitive business coach.

REbrand project overview

Angela Ellison Creative helps guide sensitive solopreneurs in creating a gentle business that is sustainable and supports a fulfilling life. 


Formerly Simply Growing Joy, Angela Ellison Creative was going through some massive internal changes including a name change to better align with her business goals. While working through these changes, she came to me at the end of 2023 with dreams of a transformative rebrand to reignite her love for her shifting business. 

Have you been considering a rebrand? You can read more about “10 signs you need to rebrand” on RLC Roots (Substack).


Objectives


  1. Create a new logo family that is versatile for print and digital use.

  2. Establish a style guide to create a cohesive brand experience for your clients. Also provides direction for easy integration of new brand assets.

  3. Work together to create a visual brand that you are proud to share with the world.

  4. Build a brand identity that puts your clients at ease—you want them to feel calm and secure.

  5. Brighten the current color scheme to create a more calming space for clients who explore her website. This helps represent the relief that clients feel when working with Angela through coaching sessions. 


strategy & design

We created a mark rooted in the core essence of Angela's mission. A symbol of guidance, support, and growth. 

Inspired by Angela’s love of flowers and organic shapes, and symbolic of her dedication to sustainability and stewardship. The hand-drawn logomark to represents her individuality and the care that goes into every partnership and piece of content. 

A classy combination of timeless, easy-to-read typefaces to compliment the curves in the logomark while maintaining legibility. The custom logomark is engaging and can stand on its own to strengthen the memorability of the brand—even in it’s simplest forms.

Color scheme that helps her stand out from competitors in the industry, while also creating contrast and warmth throughout her brand. 

"All of this feels like the brand I’ve been dreaming about for a long time.”

Angela Ellison

Founder at Angela Ellison Creative

the impact

Restored confidence in her business. Motivation to push her brand into the world backed by clear marketing and brand strategy.


Angela Ellison Creative’s new logo is engaging and modern to fit their new name and business goals. Working from her brand style guide and using her new visual identity makes it easy and exciting to work on new promotional content for her brand. 

To explore Angela’s services, you can check out her website.

Discover More

The Greener Gift t-shirt mockup shown folded neatly in a cardboard box with a kraft paper tag.
Parrott Creek core values poster mockup. Full illustration shown at the top, five core values illustrations down below.
Gold foil stamped logo on a textured gray paper.
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