Brand Strategy

Visual Identity

Print Design

Extra Brand Assets

overview

Branding for a wildly determined eco-conscious shop, inspired by Celtic artwork.

The Greener Gift offers a wide array of hand-sewn, reusable products. Something unique about them is that they are all laundry-safe too! Perfect for people looking for easier, greener living.


The founder, Lolly, came to us needing a refreshed brand identity that aligned more closely with their business goals. We worked together to create a refreshed brand that can be used for all the aspects of their  business: low-waste shop, education, and speaking engagements.


Have you been considering a rebrand? You can read more about “10 signs you need to rebrand” on RLC Roots (Substack).

Objectives


  1. Create a new logo family that is versatile for print and digital use, at a wide range of sizes (product tags, social media, banners and more).

  2. Work together to create a custom logo suite that gives you the confidence to reach out to potential wholesale partners.

  3. Build a brand identity that draws new customers in for a closer look—you want to push the boundaries of what a sustainable brand can look like while remaining friendly and approachable.

  4. Incorporate more colors that reflect the brand's bubbly personality. 

  5. Establish simplified brand guidelines to create a cohesive brand experience for your customers, while also allowing room for growth.

strategy & design

A tagline that reminds people that The Greener Gift will meet them where they are in their sustainability journey.

Their new tagline helps draw people in for a closer look—Lolly loves to meet you wherever you are, making sustainable living accessible, fun, and easy.

The hand-drawn logomark was inspired by the founder's Irish heritage and love of Celtic ideologies, especially those tied to nature and sustainability. Flowing, organic shapes paired with dazzle stars to inspire action and forward-thinking. 

Custom color scheme that helps her stand out from competitors in an industry plagued by washed out colors and neutral tones. Pushing the boundaries of what an eco-focused brand can look like, while creating a brand bursting with the same excitement you get when opening a gift.

And of course a custom brand pattern that Lolly can use to create an on-brand set of products in her shop to strengthen brand recognition and memorability.

"Ahhhh!!!! Thank you soooooo much, Renee!! It's been a pleasure working with you as well!”

Lolly Nicol

Founder, Sewist, Speaker, Environmentalist

the impact

The Greener Gift’s new logo and refreshed visual identity is easily scalable, making it easier for them to incorporate throughout every touchpoint. Having clear guidelines to follow makes it easier to create on-brand materials and elevates the perceptions of their brand in the market. Cohesive branding builds trust with your audience, increases brand recognition, and helps you reach your target audience. 

Shop their laundry-safe, easy-to-use, low waste products (bowl covers, snack bags, and more) through The Greener Gift website.




**Please note that clients integrate their new brand assets in their own time and their website might not yet reflect their new brand guidelines.

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